I’d like to introduce you to the owner of a fantastic business in Newcastle – Alicia Vella (that’s her jumping for joy in the photo above) from Activate Expo! Alicia is a long time member of Goalworks and it is so exciting to be able to bring to you some information on Activate, having seen it evolve from concept to the fantastic business it has become. So without further ado, here’s Alicia!
So, tell us about Activate Expo – what is it?
[AV] Activate Expo is a health and lifestyle expo that will be helping people to kick start their new lifestyle. This expo is the largest health and lifestyle expo in Newcastle aimed at providing an outlet for businesses to expand their customer base and increase product and brand knowledge. The expo will provide services, products and demonstrations from local and national businesses to help us achieve our vision of providing an outlet linking the health and lifestyle industry with society to further develop wellbeing in the community
Where did the idea for the expo’s originate?
[AV] I spent 10 months in 2010 travelling around Europe, UK and Middle East and was interested in how people motivate themselves, engage in health related activities and the diverse lifestyles in the world. When I settled back into Australia and moved to Newcastle it was clear to me that there was niche in the market and an expo that could provide to people various ways to boost and more importantly maintain their optimum level of heath and lifestyle. I am a Registered Kinesiologist and my partner, Simon Davey, runs an events and staging business so we naturally came to the idea of running an event of this genre and magnitude as we have the network, tools and resources to make it a success.
What type of businesses might be interested in providing a display at the expo?
[AV] The expo will have businesses showcasing products and services from 7 areas of health to allow all aspects of health to be explored. These areas are: mind, goals, leisure, home, nutrition, body and family. The expo can accommodate over 140 local and national businesses showcasing products and services from the health and lifestyle industry through seminars, stalls, demonstrations and workshops. Business' that will be showcased will vary from gyms, organic food suppliers, natural therapists, complementary medicine colleges, vitamin stores and government initiatives. We're very excited to be providing such a platform and are finding that people who are approaching us to book a stall or seminar are quite excited themselves and almost relived that such an awesome business opportunity is being created here in Newcastle.
What sort of things will be demonstrated at the expo?
[AV] The expo will be like entering a wonderland! There are 7 activity areas to be explored to offer people a 'hands-on' approach to kickstarting their new lifestyle. These areas are: acooking demonstrations stage - for free samples of beautiful meal creations and wine tasting, a chill out area - to listen to relaxing live music while reading free materials and tasting complimentary tea samples, a soul pamper area - complimentary feet and hand massages, the main stage - for seminars, demonstrations and a fashion show, a workshop area - to take part in free health related activities such as pilates, yoga and Zumba, eco-living area - demonstrations on how to make your home more healthier and sustainable and a resource area - complimentary internet and resources in a park like setting.
When and where is the Newcastle event being held?
[AV] We've chosen the largest indoor and outdoor venue in Newcastle to accommodate our many and large ideas. Newcastle Entertainment Centre, Newcastle on the weekend of the 15th & 16th October 2011 from 10am - 5pm daily. October is the perfect time for people to kicktstart their health after winter hibernation and to prepare for summer and their new life for the new year!
How many people are you expecting through the gates?
[AV] With our strong marketing schedule in place, we are expecting 10,000 people to be attending the Activate Expo. This will be extremely exciting for Newcastle and for other cities as they anticipate the arrival of the expo in their city next!
What are your plans for the next 1-3-and 5 years for Activate Expo?
[AV] For Activate Expo, we will be holding the expo annually at Brisbane, Gold Coast, Sydney, Melbourne and Newcastle to continue achieving our vision and kickstart people's new and healthier lifestyle. What a wonderful and full on next few years we have in front of us!
You’ve been a part of Goalworks for nearly 12 months now from when the business was in the very early concept phase – how have you found Goalworks has helped you?
[AV] For me to create an event of this magnitude, it is imperative that I have a strong support system in place. Goal Works encourages me to lead a balanced life. It is wonderful to share our career goals though there needs to be a balance in all aspects of our lives. This way of living is very similar to what we are wanting to teach people through the expo so Goal Works is very much in alignment with what I am wanting to achieve for me and for others. When I feel overwhelmed with the project, Goal Works helps me to break my goals down, feel supported and discover the skills that I have in place to achieve my Goal.
What would you say is the best part of Goalworks?
[AV] I love the support and the resources that are shared and explored during our meetings. I always leave the meeting feeling inspired and more knowledgeable about how I can better my life.
What are your dreams for the future?
[AV] While I continue to create and run the Activate Expos, my personal plans are to continue my study in the health industry and to continue my travel journey. I am 24 and am looking forward to building a home with my partner Simon and starting a family down the track.
How can businesses who want to find out more about taking part in the expo, or people who want to attend the expo find out more?
[AV] People are welcome to contact us through email@example.com to request an information pack. Activate Expo has a twitter and facebook page and our website will be launched in the next week or two.
Guys, this is going to be a fantastic event. I have seen the meticulous planning and energy that has been going into this event, and you really do have to do yourself a favour and make sure you get along to it in October. It is going to be just awesome, the likes of which Newcastle has not yet seen!